HIke Hopped Seltzer

Client

Strategic Planning

Project

Strategist

Role

The Ask

Discover the best POV to capture the attention and appeal of a Gen Z audience.

What is hike?

HIKE is a non-alcoholic seltzer brewed with hops, designed for responsible thrashing.

Strategic Plan For hike

Get Gen Z who crave meaningful experiences over fleeting pleasures to see Hike as the perfect fit for their everyday activities by highlighting how the brand seamlessly integrates into their lifestyle. Click on the first page of the slideshow to view in another tab.