Chobani
Client
Product Extension
Project
Creative Strategist
Role
The Ask
(1) Invent a line extension product
(2) Create product packaging
(3) Show an example of branding
WHy it Makes sense
More people are looking for natural, fresh, and eco-friendly skincare. So millions are already using yogurt as a DIY face mask. Placing yogurt on your face can help hydrate, reduce inflammation, brighten, and gently exfoliate your skin.
Feel Good on the inside and out
Chobani is a “values-driven, people-first, food-and-wellness-focused company” with a drive for innovation. So it only makes sense that they’d take their treat that makes you feel good on the inside and turn it into a beauty secret that makes you feel good on the outside.
This work was created alongside the talents of Kate McKee.