Planet Fitness
Client
EXPERIENTIAL CAMPAIGN
Project
Strategist
Role
The Ask
Choose a brand you believe has a problem that you can solve with a creative solution through an experiential deliverable.
The Big Idea
People with a common purpose will support each other, despite being at different levels in their journey.
The Problem
Planet Fitness lacks community because new, inconsistent members haven’t made the gym a part of their lifestyle yet.
The Solution
Create an accessible and safe space where new members and daily gym-goers can connect.
New Branding
The old branding was outdated, intense, and overly saturated. So we made it simple, inviting, and gave it a sense of community.
The App
An online bridge to bring new members and frequent gym-goers together.
Mirror Decals
Where Planet Fitness Match buddies can pose together, use the QR code to Planet Fitness Instagram, then tag us with the hashtag #pf4f
MERCH
Custom T-Shirts for Planet Fitness Match friends to wear while working out together.
This work was created alongside the talents of Ryen Harris.