PLANET 💪 FITNESS
EXPERIENTIAL CAMPAIGN
The Ask
Choose a brand you believe has a problem that you can solve with a creative solution through an experiential deliverable.
The Big Idea 💡
People with a common purpose will support each other, despite being at different levels in their journey.
New Branding
Redesigned logo, updated color palette, and new typeface.
Experiential Deliverables
Planet Fitness Match
A new section on the Planet Fitness App for building a gym community.
Verified members are able to set their profile with their personal details, fitness level, and preferences. Then, they can start matching with gym buddies near their Planet Fitness location.
Create an accessible and safe space where new members and daily gym-goers can connect.
Problem
Planet Fitness lacks community because new, inconsistent members haven’t made the gym a part of their lifestyle yet.
Solution
Location
Where’s your planet fitness?
Direct Messaging
Set up that first workout.
Mirror & Decals
Where Planet Fitness Match buddies can pose together, use the QR code to Planet Fitness Instagram, then tag us with the hashtag #pf4f 📸
Merch
Custom T-Shirts for Planet Fitness Match friends to wear while working out together.
This work was created alongside the talents of Ryen Harris.
Onboarding
Match
New match alert!
The planets symbolize the brand and also a sense of community.
