Hi, I’m Hayley.
As a kid, I was overly curious about everything and hungry to learn more about why the world worked the way it did. I never enjoyed math or science, which is how I found my way to an art school for Creative and Strategic Advertising. I knew I was in the right place when I found out internet-stalking is a valued skill in the industry, mind blowing. 🤯
Seeking a visionary to steer accounts or an explorer to discover human truths? Across my projects, my main roles included: account manager and strategist, while also having hands in copywriting and creative executions.
And here’s the proof…
CREATIVE BRIEF
🍔 Big Mac
EXPERIENTIAL CAMPAIGN
💪 Planet Fitness
SUBCULTURE STUDY